Proof That Personalized Content Marketing Works

While push marketing remains an important component of any customer acquisition or retention program, pull marketing has become even more so.  Often times, consumers have already done much, if not the majority, of their research before reaching out to a salesperson 강호정 다운로드. This is why content marketing has become such a critical part of any marketing program.

One of the most common forms of content marketing is the customer newsletter Pentastom Taiwan server download. It educates, creates thought leadership, and presents the company as a valued resource. Adding personalization makes this content even more compelling Mr. Nobody. One community-based healthcare system found out just how much.

After sending a traditional newsletter for years, the organization began matching the content to what it knew of patients’ health conditions 프리미어 2018 다운로드. After about a year, it conducted a readership survey to find out how the new approach was being received.

The results?

  • 93% of respondents felt the articles were relevant and of interest 구해줘 다운로드.
  • 73% read the entire newsletter every time it came in the mail.
  • 77% said it was easier and quicker to read.
  • 95% said they became aware of services that were previously unknown travel icon.

Not only did the healthcare system solidify its relationship with existing patients, but nearly every one of these patients learned about some of the provider’s services they didn’t know about before 한국 드라마 영화 다운로드. That’s great cross-marketing!

Because the organization tracked which articles patients received as well as patients’ usage of services, it was also able to calculate ROI on its efforts 고전게임 씰 다운로드. ROI on individual articles ranged from $50 to $444 per dollar spent.

Would you like to add personalized content into your company newsletters? Talk to us about how Zombie and First Blood download!