Should You Gamify Direct Mail?

As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game I Can Speak Download. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and interesting way webhard access.

In an article written for Marketing magazine, Jennifer Browers, director of loyalty marketing, Epsilon, listed four benefits of gamification powerpoint objects. We added number five.

  1. Takes the dull out of onboarding.

Introduce your products by letting recipients learn about them by adding pieces to a game board Let's have a meal2 once. Or mail out a series of surveys over a period of time, allowing you to gather data on your customers while they earn prizes for the surveys they complete Download chrome attachments.

  1. Get your competition on.

Create competition between household members or colleagues in the same organization download b1a4 sweet girl.  Or create a group challenge for members of a team.

  1. Bidder, bidder, bidder!

Browers points out that auctions are a form of gamification, too rhino 5.0. Nonprofits can really benefit from this strategy.

4.Buddy up for a good cause. 

Rewards earned in games can be used for a variety of purposes Neighbor's Cover Girl. Consider allowing recipients to donate the prizes they earn to programs and causes they care about.

  1. Create long-term engagement 윈도우 10 익스플로러 11 다운로드.

Games create engagement that lasts over time. It gives you an opportunity to send a marketing touch every few days or week.  These are contacts that your customers and prospects will not only tolerate, but actually look forward to git 로컬 다운로드. That’s marketing gold!

Are you ready for marketing gold? Let’s get your gamification on!