Postcards have a long standing history as a quick way to say a hello-how have you been-wish you were here. They have become an iconic symbol in travel and destination. Chromatic is very familiar when it comes to the art of postcard printing and distributing of postcards tailor made to your specifics. We have a very knowledgeable staff that has much experience in the printing industry and can help you come to a very informed decision on what would fit you best.
Postcards were originally made as a way to send quick messages out without needing the use of an envelope. In some places it is even cheaper to send out a postcard then it is to mail a full letter. Then in 1893 they created the first postcard to be printed as a souvenir as an advertisement for the World’s Colombian Exposition in Chicago. At that time the post office were the only ones allowed to print postcards. But after congressed passed the Private Mailing Card Act in 1898 it gave private publishers and printers the ability to produce their own. And thankfully they did because now we have the ability to help you in the print and process of any of your post card needs!
So if you’re looking to have any special postcards made, why not give us a call and let us give you a hand? You can call us at (818) 242-5785 or Email us at email@example.com
Postcard Printing Information
Postcards are perhaps the best way to get word out about your business. They not only provide the best way to market your business, but also provide a great amount of space to properly explain the unique benefits, as well as explain your full range of services. However, with all of the benefits, there are a few aspects that one must be cognoscente of in order to get the most out of postcard printing and marketing. Here are a few tips to ensure that you get the most from your postcard marketing efforts.
- Design – Make sure that the design is something that will speak to your target audience. That means that you should have properly segmented out every customer, and decided which is most important to your bottom line. Once you have figured out which is the best for your market, try to see which would best be included in your marketing material. Then surround yourself with what they do. That means fully immersing yourself in their environment. Try to read the things they do, go to the places that frequent, and see what they most like.
- Paper – Try to get the most durable paper. By getting the most durable paper you are not only letting your recipient hang on to it for a longer period of time, but you are also enabling them to pass it along to their friends. Just be sure that the paper is something that will not break the bank at the end of the day. If your budget is something that is of huge importance, try devoting that money to other important things such as a designer, distribution tactics or even an event attendance that you can attend.
- Images – Try to have images that are reflective of your brand. That means that the images you include on your postcard should be the same images that you include on your website, flyers and bookmarks. As a result, try to think of ways to incorporate images in just about every marketing piece. This will not only help in getting a more unified brand, but will also help in building credibility. Just be sure that the images are simple, and do not take up too much room.
When you are done, be sure that you get feedback from everyone you know. This includes getting feedback from friends, family and coworkers. Just be sure that the feedback is something that is constructive. Try to ask what could be made better, what in particular they like, what they dislike, etc. All of these aspects play intricate parts to getting the most of their feedback.
Choose your printing company wisely; you need to look at cost-effectiveness, but also at the quality you will receive when ordering postcard prints. Your prints will represent your brand, or the message that you want to get across, therefore you should always look for a reputable printing provider company with a successful client history and professional, high quality equipment to get the job done.