It might sometimes be hard to decide on a print medium for your organization or company. There are plenty of mediums to choose from. You have brochures, booklets, catalogs and of course you can also invest in newsletter printing. There are many questions that need to be answered so that you can decide on the correct medium that you need. If you are interested in newsletter printing, here are a few guidelines to get you started.
Consider Your Audience
A newsletter is a medium that is catered for a wide audience. Since its focus is on bringing news to people, image and paper quality are sometimes sacrificed to get the most amount of copies that can be printed. With the maximum number newsletter copies printed, this in turn maximizes the distribution of the news to the most number of people. So if your primary goal is to reach a wide audience of around 100 or more, then newsletter printing is definitely for you.
Newsletters are named newsletters because of course they carry some news. Since it is a newsletter, the content should be written in news style; this means the content should be about facts, announcements and other crucial information. So if your goals are to distribute these kinds of information, such as the case with public relations newsletters, organizational publications and other related material, then you should consider printing newsletters.
Get Your Timing Right
Like newspapers, most newsletters should typically be produced within certain time periods. This keeps to its nature of giving news and updates of that news. If you plan on releasing your information and news in a monthly, quarterly, biannually or yearly basis then you more or less have a newsletter. If however you are releasing your information in a time period that is more than that, or if you don’t have any idea when your next release will happen, you might want to rather opt for a booklet or brochure.
Maximize Your Reach
Since the priority of newsletters is the exposure of information to the widest audience possible this means you need to invest in a significant amount of resources to print them in numbers. This means you may want to sacrifice some of the paper and print quality to get more newsletter prints. If you are in a budget and you want to maximize exposure of your news, then you can definitely go for newsletter printing. However if you want to maximize the impact of your content by creating high quality designs on good paper, this will lessen the amount of prints that you can make given a budget. If design impact is more your priority, you might want to try another print medium. Of course, if you have the money to print a lot and in good quality you won’t have this problem.
With these aspects in check, you can go ahead and plan your next newsletter and opt for a professional printing company to take care of all your newsletter printing needs.