Archive for the ‘Uncategorized’ Category

27 April

Can “I’m Sorry” Win More Business?

Everyone messes up once in awhile. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology. Apologies are powerful. One Forbes contributor described how one company used a direct mail letter […]

20 March

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper.  In a new report, “Third Annual Back to School Annual Report,” the Paper and […]

17 February

3 Tips for Better Email Marketing

Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. Know (we mean really know) your audience. We’re not just talking about knowing what they buy. We’re talking about how they like you to communicate. For example, younger audiences don’t like the hard sell. It’s important to […]

9 July

Tricks for Increasing Your Envelope Open Rate

Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or tossed. Here are some ideas for making your envelopes more enticing: Oversize it. Anything outside of the standard #10 envelope will set your piece apart. […]

19 January

Need One Reason to Use QR Codes? This Is It

Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers[1], While shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet […]

28 July

Are You Listening? Or Just Talking?

Are You Listening? Or Just Talking? In your marketing communications, are you building relationship or just selling? What was your last mailing? Was it a catalog? Promotional offer? Sales letter? That’s one-way communication. True communication is a two-way street that involves both speaking and listening. If you are doing more talking than listening, how do […]

21 July

5 Tips for Getting People to Read Your Content

5 Tips for Getting People to Read Your Content The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read? Here are five tips […]

15 May

1:1 Print Beats Online for Relevance

If you want inexpensive, real-time communications, online marketing can be a powerful tool. But if you want highly relevant marketing communications that consumers respect, then personalized print is the way to go. In a survey of more than 1,200 people conducted for ad:tech London by Zussi Research, 69% percent of respondents saw traditional advertising as […]

9 May

Position Yourself as an Expert

No matter what business you’re in, you are the expert in something. Establishing yourself as an authority gives you a coveted status that places you head and shoulders above your competition. It also builds loyalty with your client base and generates interest from prospects. But how do you establish expert status? Here are a few […]

8 May

Understanding Plain vs. Rich Black

In the graphic arts, the color “black” isn’t quite so black and white. Being aware of the “shades of black” can help you maximize the impact of your design. There are two basic categories of black: <i>plain black</i> and <i>rich black</i>. Plain black is created using 100% black ink. Rich black, on the other hand, […]