Archive for the ‘Printing Orders’ Category

13 May

Setting Realistic Expectations for Personalization

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty by 38%. What does this mean for you? Are these numbers that you, as a marketer, should expect to be hitting? Not necessarily. Even the […]

28 March

Size matters!

Now that I have your attention, this is about the size of your…book. Based on an actual case study, one of our customers sent us the specs of his new book and asked us for a quote. He gave us the size, number of pages, type of paper, finish, binding type and the file. We […]