Archive for the ‘General Printing’ Category

3 July

Smart Tips to Get Noticed!

On an almost daily basis, we are presented with sales and marketing materials that are meant to get our attention and prompt us to make a response. How can you stand out in the crowd? There are several easy-to-implement, yet often-overlooked considerations that can greatly improve the effectiveness of your company‚Äôs efforts. Stand out physically. […]

26 June

Demystifying Basic Paper Terms

There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size […]

19 June

Want Better Results? Get Scientific!

When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe1 , marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard […]

28 March

David vs Goliath

How can the local printer compete with the giant chain copy stores? (i.e. rhymes with Blinko’s) In this age of digital technology, it has become the great equalizer for the local print shops that have been able to take full advantage of this. Your local print shop with the right equipment can produce high quality […]

28 March

Get Your Printing Job Right The First Time

Many online printers offer a cheap price for common print jobs. Many times you get what you pay for. I’ve heard many stories of how customers choose their printer based on the quoted price and received something that was unusable. The pages are stuck together due to the ink drying on itself, pages were missing, […]

27 March

Why It Pays To Get Multiple Quotes

The next time you get something printed, it might pay to get more than one quote. Many things go into the price of a quote. Much of which is unknown to the customer. The quality and price can vary greatly from printer to printer based on the equipment used, experience of the printer, and whether […]