Archive for the ‘Blog’ Category

20 April

3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail. Direct mail doesn’t require an opt-in. Before you can […]

3 April

Create Sales Literature That Sells

Create Sales Literature That Sells Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully. Start by investing […]

20 March

Tips for Maximizing the Cross-Sell

Tips for Maximizing the Cross-Sell It is a well-known fact that it’s easier and less expensive to sell more products to existing customers than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because it deepens the customer relationship. It also gives […]

20 February

Digital Print: It’s Not Technology—It’s Marketing

Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’­t think of digital printing this way, maybe you need to think more broadly about digital print. Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on […]

6 February

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital […]

30 January

4 Handy Resources to Make Tax Season Simpler

For many people, tax season is stressful and confusing. The general lack of education about taxes and how to do them correctly makes the process even more complicated. Fortunately, there are a few resources you can use to prepare yourself for tax season and get through filing your taxes with ease. Whether you’re a small […]

3 January

Inventory Management Driving You Crazy?

Struggling with your inventory of printed collateral and other documents? How about fulfillment items for your marketing kits? If so, you’re not alone, and if you’re not careful, it could hurt your bottom line. According to Capterra, inventory numbers for most businesses are profit killers. In fact, Capterra finds that businesses keep $1.43 of inventory […]

22 December

Preparing for Next Year’s Customers Today

The time to prepare for next year’s marketing campaigns is now. As we look forward to the New Year, smart marketers are getting their ducks in a row. Here is a short checklist to help you get started: Wrap up your important, but not urgent projects. Finish a white paper, update your website copy, or […]

1 December

Stretching the Budget with Smart Paper Choices

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost. When we think about paper, the first thing that often comes to […]

17 November

5 Steps to Breaking Through

Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media.How can you break through all that clutter? Get back to the basics of great marketing! 1. Find a true differentiator. Everyone has “quality products and great service” these days. What makes your brand unique? Do you serve a specific […]