Archive for the ‘Blog’ Category

1 November

Every Door Direct Mail: Your Secret Weapon

If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be missing […]

15 October

Should You Gamify Direct Mail?

As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and […]

5 October

Don’t Let Print Buying Stress You Out

Does print buying stress you out? There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . . and oh, yes, schedules. Print buying can be a daunting task. Try these common sense strategies to make your experience more predictable and […]

14 September

5 Stats that Show Print Still Matters (A Lot)

Think print is starting to “lose its cool” in the age of digital marketing? Actually, the opposite is true. With the growth of digital, print has solidified its place as a channel that marketers cannot ignore. Here are five print marketing statistics that every marketer should know. Some customers can only be reached by print. […]

27 August

Are Your Fonts Like a 1970s Suit?

On one hand, using multiple fonts in a print layout can open you to a world of creativity. On the other hand, if you use too many fonts (or if the fonts you choose don’t work well together), you don’t end up with creativity. You end up with a mess. Type often obeys the law […]

13 August

Proof That Personalized Content Marketing Works

While push marketing remains an important component of any customer acquisition or retention program, pull marketing has become even more so.  Often times, consumers have already done much, if not the majority, of their research before reaching out to a salesperson. This is why content marketing has become such a critical part of any marketing […]

24 July

Showcasing Print in an Omnichannel World

Print remains the bedrock of great marketing. However, marketing still needs to be multi-channel. As put so well by Lazar Dzamic of Kitcatt Nohr Digitas, a London-based creative agency, “People don’t think ‘offline’ and ‘online.’ They just see a brand in all its touch points.” In other words, there isn’t print marketing and digital marketing. […]

9 July

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think.  Here is a five-point checklist to make sure […]

27 November

Simple Strategy for Designers to Stay on Task

Even the greatest technology is only as productive as the user. If you want to get more done, it takes more than great design software. It takes great time management. Take it from designer Jake Knapp, who wrote the book Sprint. In the book, Knapp codifies the concept of a “design sprint,” his five-day process […]

26 October

Make Your Print Faster to Read

Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. The solution? Make your printed pieces faster and easier to read.  Here are five ways to freshen things up and make your printed pieces “sticky.” […]