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Chromatic Blog

17 February

3 Tips for Better Email Marketing

Want to improve your email marketing for 2018? Here are three tips you want to keep in mind. Know (we mean really know) your audience. We’re not just talking about knowing what they buy. We’re talking about how they like you to communicate. For example, younger audiences don’t like the hard sell. It’s important to […]

5 January

Tapping Your Envelope’s Most Powerful Real Estate

What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope… or not. Here are three reasons this space helps recipients decide to open your envelope: Existing customer relationship: If […]

27 November

Simple Strategy for Designers to Stay on Task

Even the greatest technology is only as productive as the user. If you want to get more done, it takes more than great design software. It takes great time management. Take it from designer Jake Knapp, who wrote the book Sprint. In the book, Knapp codifies the concept of a “design sprint,” his five-day process […]

12 November

Want to Boost Results? Think in Color!

Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers know that the amount you purchase is influenced by the style and speed of music it is playing, the luxury of the scents it is wafting, and even the level of the floor beneath your feet. […]

26 October

Make Your Print Faster to Read

Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. The solution? Make your printed pieces faster and easier to read.  Here are five ways to freshen things up and make your printed pieces “sticky.” […]