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Chromatic Blog

1 November

Every Door Direct Mail: Your Secret Weapon

If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be missing […]

15 October

Should You Gamify Direct Mail?

As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and […]

5 October

Don’t Let Print Buying Stress You Out

Does print buying stress you out? There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . . and oh, yes, schedules. Print buying can be a daunting task. Try these common sense strategies to make your experience more predictable and […]

14 September

5 Stats that Show Print Still Matters (A Lot)

Think print is starting to “lose its cool” in the age of digital marketing? Actually, the opposite is true. With the growth of digital, print has solidified its place as a channel that marketers cannot ignore. Here are five print marketing statistics that every marketer should know. Some customers can only be reached by print. […]

27 August

Are Your Fonts Like a 1970s Suit?

On one hand, using multiple fonts in a print layout can open you to a world of creativity. On the other hand, if you use too many fonts (or if the fonts you choose don’t work well together), you don’t end up with creativity. You end up with a mess. Type often obeys the law […]