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Chromatic Blog

13 August

Proof That Personalized Content Marketing Works

While push marketing remains an important component of any customer acquisition or retention program, pull marketing has become even more so.  Often times, consumers have already done much, if not the majority, of their research before reaching out to a salesperson. This is why content marketing has become such a critical part of any marketing […]

24 July

Showcasing Print in an Omnichannel World

Print remains the bedrock of great marketing. However, marketing still needs to be multi-channel. As put so well by Lazar Dzamic of Kitcatt Nohr Digitas, a London-based creative agency, “People don’t think ‘offline’ and ‘online.’ They just see a brand in all its touch points.” In other words, there isn’t print marketing and digital marketing. […]

9 July

5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company? The quality of the folds you use is one of those details that matters more than you might think.  Here is a five-point checklist to make sure […]

17 May

Got Customers? Now Keep Them!

Congratulations! You’ve gotten new customers through the door. But wait—you’re not done. Now you need to retain them. One of the best ways to do this is through personalization. Here are five ideas for engaging customers with personalized communications that will really help you to stand out. 1. Send a surprise discount. Everyone likes to […]

27 April

Can “I’m Sorry” Win More Business?

Everyone messes up once in awhile. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology. Apologies are powerful. One Forbes contributor described how one company used a direct mail letter […]