Chromatic Blog

20 February

Digital Print: It’s Not Technology—It’s Marketing

Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’­t think of digital printing this way, maybe you need to think more broadly about digital print. Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on […]

6 February

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital […]

30 January

4 Handy Resources to Make Tax Season Simpler

For many people, tax season is stressful and confusing. The general lack of education about taxes and how to do them correctly makes the process even more complicated. Fortunately, there are a few resources you can use to prepare yourself for tax season and get through filing your taxes with ease. Whether you’re a small […]

3 January

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22 December

Preparing for Next Year’s Customers Today

The time to prepare for next year’s marketing campaigns is now. As we look forward to the New Year, smart marketers are getting their ducks in a row. Here is a short checklist to help you get started: Wrap up your important, but not urgent projects. Finish a white paper, update your website copy, or […]