Chromatic Blog

3 April

Create Sales Literature That Sells

Create Sales Literature That Sells Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully. Start by investing […]

20 March

Tips for Maximizing the Cross-Sell

Tips for Maximizing the Cross-Sell It is a well-known fact that it’s easier and less expensive to sell more products to existing customers than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because it deepens the customer relationship. It also gives […]

20 February

Digital Print: It’s Not Technology—It’s Marketing

Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’­t think of digital printing this way, maybe you need to think more broadly about digital print. Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on […]

6 February

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital […]

30 January

4 Handy Resources to Make Tax Season Simpler

For many people, tax season is stressful and confusing. The general lack of education about taxes and how to do them correctly makes the process even more complicated. Fortunately, there are a few resources you can use to prepare yourself for tax season and get through filing your taxes with ease. Whether you’re a small […]