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Chromatic Blog

27 November

Simple Strategy for Designers to Stay on Task

Even the greatest technology is only as productive as the user. If you want to get more done, it takes more than great design software. It takes great time management. Take it from designer Jake Knapp, who wrote the book Sprint. In the book, Knapp codifies the concept of a “design sprint,” his five-day process […]

12 November

Want to Boost Results? Think in Color!

Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers know that the amount you purchase is influenced by the style and speed of music it is playing, the luxury of the scents it is wafting, and even the level of the floor beneath your feet. […]

26 October

Make Your Print Faster to Read

Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. The solution? Make your printed pieces faster and easier to read.  Here are five ways to freshen things up and make your printed pieces “sticky.” […]

19 October

The Empowerment of Personalization

Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 35% of Amazon’s revenue is generated by its recommendation engine. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, […]

28 September

Old Vs. New Media: Which Is Better?

When it comes to the effectiveness of local advertising, which is better, traditional media or new media? The answer might surprise you. When local advertisers asked about which channels are most effective for building their businesses, Borrell Associates found that companies rated both equally. On a scale of 1 to 5, traditional media ranked 2.83, […]