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Chromatic Blog

17 May

Got Customers? Now Keep Them!

Congratulations! You’ve gotten new customers through the door. But wait—you’re not done. Now you need to retain them. One of the best ways to do this is through personalization. Here are five ideas for engaging customers with personalized communications that will really help you to stand out. 1. Send a surprise discount. Everyone likes to […]

27 April

Can “I’m Sorry” Win More Business?

Everyone messes up once in awhile. Even the best, most responsible marketers get it wrong on occasion. When that happens, you have an excellent opportunity to boost sales and cement customer relationships. How? With a simple, personalized letter of apology. Apologies are powerful. One Forbes contributor described how one company used a direct mail letter […]

19 April

Want More Donations? Choose Print!

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than […]

5 April

Are Recipients Getting the Message?

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece. Take a recent […]

20 March

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper.  In a new report, “Third Annual Back to School Annual Report,” the Paper and […]